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All Journal JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Berkala Kedokteran Journal of Health Education APOTEMA : Jurnal Program Studi Pendidikan Matematika JURNAL MANAJEMEN Al-Falah: Jurnal Ilmiah Keislaman dan Kemasyarakatan Jurnal Penelitian IPTEKS JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Pengabdian Masyarakat IPTEKS Jurnal Sains Manajemen dan Bisnis Indonesia Annual Conference on Islamic Early Childhood Education
Nurul Qomariah
Wartawan Tribun Pekanbaru
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Education Health Professions Immunology & microbiology Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

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Journal : JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN

 1 
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN MENABUNG DI BANK SYARIAH (Studi Kasus Pada Bank Syariah Mandiri Cabang Jember) Qomariah, Nurul
JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Vol 10, No 1 (2011)
Publisher : Universitas Jember

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Abstract

This research is done to know the influence of variable of marketing mix service to the decision making of consumer to save their money in Bank in Jember. The independent variable in this research are the marketing mix that include: product (X1), price (X2), place (X3), promotion (X4)). The dependent variable in this research is the decision making of consumer. Research methode was with regresion analysis. The population was all the consumer that save their money in BSM Jember . The amount of sample was 50 respondent. Research was done by conducted direct observation to the the consumer that save their money in BSM Jember tough questioner. The technique of intake of sample used purposive random sampling. Based on the analysis result, it is obtained that the variable of marketing mix that have direct influence to the decision making of consumer The regresion coeficient of each variables was product (0,192), price (0,235) place (0,528) and promotion (0,242). Key Words : Marketing, product, price, place, promotion, purposive random sampling.
Co-Authors A Anwar A.A. Ketut Agung Cahyawan W Achmad Hasan Hafidzi Ade Puspito Adha, Risky Nur Ahmad Rifai Akhmad Suharto, Akhmad Ambarini, Nurillah Okta Anggriana, Rina Anwar A, Anwar Anwar Anwar Bagaskara, Arvin Dian Kusuma Wardani Dwi Budi Santoso DWI CAHYONO Effendy, Alfian Hadi Paramu Hafifi, Muhammad Adip Herlambang, Toni Hisyam Zaini Iriyanti, Emik Irsyad, Mohammad Iwan Aflanie Izzudin, Ahmad Kosdewata, Elly Wahyu Kusubagio, Rudi Mashuri Mashuri MUHAMMAD MASKUR, MUHAMMAD Napik, Ahmad Ni Nyoman Putu Martini G Nursaidah Nursaidah, Nursaidah Oktia Woro Kasmini Handayani Priyono, Bayu Hendro Rozzaid, Yusron Susanti, Galih Aprilian WIjayanti, Bayu Winahyu, Pawestri